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The origin of Hoodia

The origin of Hoodia

The origins of Hoodia can be traced back to a 100,000 years. The Bushmen of Kalahari Desert in South Africa have been eating an ingenious plant to survive in the desert. They can go for long periods with out food and water by eating this plant which is similar to a cactus and has a bitters taste. This has enabled the Bushmen to go on their hunting trips without having to carry food. Eating this plant helps them reduce their appetite and sustain their energy levels. The full name of this plant is Hoodia gordonii and can be effectively used as a weight loss supplement.

The early research to study the Hoodia plant only began in the 1960’s. It took another 30 years before the actual ingredient present in Hoodia gordonii that suppresses appetite was identified and successfully isolated. It was named p57. A clinical study on effects of p57 on human beings was carried out by a Pharmaceutical company from Britain. The project cost over $20 million. Fortunately the results obtained were promising. People who took had taken the p57 extract from the Hoodia plant showed a reduction 1000 calories in their daily caloric intake, without any side effects.

Another company interested in studying Hoodia gordonii was Pfizer. They found that a synthetic version of p57 could be prepared in the lab, but it would be too expensive and unfeasible. They soon negotiated a way out of the deal with Phytopharm. As synthetic p57 is unfeasible, the only way to obtain it is from the Hoodia gordonii plant itself. This plant only grows in the Kalahari Desert. Attempts to grow in other places have been unsuccessful.

Unilever have partnered with Phytopharm so that they could develop a weight loss product from the Hoodia extract. One of their first products is Slimfast. Phytopharm is the only company that has the patent of using Hoodia gordonii to make a weight loss product. It has tried to purchase as much Hoodia as possible from the South African government which has taken full control over all Hoodia production and export. Owing to the high popularity and demand for Hoodia, many companies saw this as an opportunity to make easy money by selling fake Hoodia products. Consumers, driven by all the publicity and hype, could not resist the temptation of buying anything labeled as Hoodia, wasting millions of dollars in the process. By the time they realized they had been hoaxed, it was too late.

The most important fact of all is that all pure Hoodia comes from the Kalahari Desert. It cannot be produced anywhere else. It cannot be produced synthetically as the process is not feasible. This makes pure natural Hoodia gordonii a very rare and expensive item. Hoodia has been acclaimed and presented as the perfect weigh loss solution in the media worldwide, enhancing its value even further. But the fact remains that if you buy a product that does not contain 100% pure Hoodia than it will not work for you. People must distinguish between the pure, natural Hoodia supplements and the many scams being sold online as well as at drug stores.